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The Latest From Our Blog…
You CAN'T Be Average
Now enrolling for another online Marketing Boot Camp. Do you want to be in the top 5% of earners in your industry? Or the bottom 95%? Take three minutes to watch this quick video!
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10 Ways to Highlight Your Clients (without before and after photos)
1. Ask clients to review events, classes and workout and post real comments – good + bad -- online.
2. Invite clients to make predictions about the future of food, fitness and nutrition – and share them on your social media, blog or enews.
3. Interview clients in short (10 minutes or less) audio clips and share.
4. Highlight client achievements - even especially non-health related achievements like job promotions, community leadership or volunteer work.
5. Create a statement from your workout community. Ask each of your clients to contribute a sentence or a phrase to why they believe health is important to individuals and the local community. Edit them into one Manifesto, or just put them all on one poster.
Example: "A Healthier Life and World" by Jane's workout clients.
Your clients can share this in their own social media and ask their friends to guess what they contributed.
6. Ask clients to contribute op-ed pieces to your blog or enews.
7. Create a "Failures" story or post and ask your members to contribute their best "I'll never do that again" story.
8. Photos Photos Photos.
9. Make t-shirts with your logo very visible on the front. Offer to pay entry fees (race registrations, etc) for anyone who wears the shirt in an event and GET A GOOD PHOTO of them. You may need to take several photos for this to happen.
Give them the photo and encourage them to use it in their own social media and even on professional websites. It's become quite a professional advantage to be someone who works out. They will benefit!
10. Set up a Google alert for each of your clients. This way, you'll be notified when they are in the news. You can congratulate them personally (and if appropriate, publicly).
Now, go do it! Success in 1% inspiration - and, you know - 99% perspiration!
(read more...)Flyers
Long, long ago, on a planet far, far away, there were no automated email systems. No social media and not even a phone that could do more than make a call.
In those days, we used printed flyers to communicate our message. Bulletin boards were an entrepreneur's best friend.
While the wonderful world of marketing has evolved to allow us to connect with customers faster and easier, in some ways we can still use the basics.
You would be surprised how many places you can still post a free advertisement. Stuff them in bags at special events, place them on chairs at seminars and meetings, and even pin them up on those good old bulletin boards.
Here are a couple that may be useful to you, or at least generate some brain waves on your next hi-tech offer.
They are easy to edit with your own name. If you'd like the PDF files, email me at angela@marketingwell.com
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(read more...)Setting the Perfect Price
Of all the courses in the "Marketing Boot Camp," I truly believe that "Setting the Perfect Price" is the most important one.
One of "Angela's commandments" from this course: Your price must end in 9.
I know, it's a bit hokey. Between you and I, I don't like the infomercially-feel of a price that ends in 9. But research shows (over and over again) that it works. So I force myself to turn my products priced $250 into $249.
The really important point:
We all know that $249 will outsell $250. But we don't all know, is that $249 will outsell $240.
Think about that!
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What Successful People Do Before Breakfast
"What the Most Successful People Do Before Breakfast"
I read this on my Kindle during the Super Bowl. A short, easy read with good points.
Any guesses what they do? (Successful people, that is.)
1. Nuture their career. Specifically, plan their day/week/month and reflect on where they are in meeting their goals.
2. Nuture their family/friends/relationships. One working Mom stressed about getting home so late, so she started making family breakfast the important meal of the day. She also made time to play with her daughter before going to work.
3. Nuture themselves. Specifically: exercise.
I have to say the many of the examples were of #3. Successful people exercise. Period. And they do it early in the morning.
Early in the morning, your priorities are your priorities. After the day gets going, everyone else's priorities become your priorities.
This book is worth a read (and maybe worth recommending to your clients!). (read more...)